Maine-Anjou Voice :: Kyla Nesheim / Jeana Sankey :: 204 Marshall Road :: PO Box 1100 :: Platte City MO 64079-1100
Phone - 816.858.9954 :: Fax - 816.858.9953 ::  E-mail: voiceeditor@kc.rr.com  

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May/June/July 2007 - Commercial Connection
 
We Can Compete
by Dave Steen, commercial marketing director

At the time of writing this article, Maine-Anjou sales are winding down and the sales have been extremely good. The acceptance and demand from the commercial sector has been overwhelming as an abundance of new faces have filled the seats to buy Maine-Anjou genetics. I've had the opportunity to visit with many of these producers and ask them about their cow/calf operations. Many of these producers indicated they are looking for more muscle, more performance and cattle that will produce additional value. To quote one producer, "I'm looking for a little more kick in my calves and these Maine-Anjou bulls look like they can provide that kick!" To quote another producer, "I saw some of your feed trial results and it looks like these Maine-Anjou cattle have what I need, the ability to improve my carcass results and add some performance and still keep them black, but I don't want any problems." Industry wide, we often hear feedlot manager's goals of attaining 70-80% Choice cattle, 70% Yield Grade 1's and 2's, 0% out cattle and 65% yields, while converting at a 5.5:1 or less ratio on a dry matter basis and gaining at or near 3.5-4.5 lb. per day. It is no small order to produce cattle that meet all these criteria, let alone keep the maternal side of the equation in check. To achieve these goals, industry experts agree that a planned crossbreeding program is necessary. To further substantiate the value of Maine-Anjou genetics, continued efforts are being made to collect carcass and performance data through the AMAA National Feeding Trials and the National Sire Test. Results from four years of trials indicate that Maine-Anjou influenced calves have the ability to grade 60-90% Choice, Yield Grade 1's and 2's in the 50-70 percentile, gains from 3.5-4.5 lb. per day or more and feed conversions from 5.5-6.5 lb. of dry matter feed per pound of gain. Feeding trial harvest data from over 900 head of Maine- Anjou influenced calves consigned from more than 110 producers have proven that Maine-Anjou sired cattle can meet or exceed industry goals.
WE CAN COMPETE!
The Maine-Anjou breed will continue to play a key role in helping producers achieve their goals and position their operations for success in the future. Producers with the proper genetics who will fit the market specs and produce a high  quality, consistent product will be able to experience sustained high returns like no other time in the history of the beef industry. I believe in order for a producer to demand a premium, he will have to document his genetics, his management and the past performance of his cattle in the feed yard and on the rail. The good news is if he starts today, a producer can easily position himself to take advantage of the changing marketplace. Source verified genetics will play a major role in the coming years.
To our seedstock producers, communication and staying in touch with your customers are the keys to building a successful program. Cattlemen are for the most part very traditional in their thinking and to make a change in their commercial programs, they need to be comfortable in the decisions they make. Therefore, as seedstock breeders I encourage you to continue to make available the cutting edge genetics to help your customers reach their goals.
Thank you and please call if I can be of help in any way. Continue to breed with commitment and direction!

Maines on the Move,
Dave Steen
 

    

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